pure origin. potency. peace of mind.

Working with Puori full-time from early 2023.

Since joining:

• Production at scale: In the first month of our collaboration alone, I had produced more creative assets than Puori had been able to produce externally in the whole previous year - since then we have produced 100s of assets

• A start-to-finish production process and project roadmap re-configuration: focusing on agility and reactive production vs. an outdated style of campaign

• Re-shaping Puori’s visual identity: Working alongside Brand Designer to completely update the VI - from video and photography style, to visual language used across all touchpoints (social, paid, web, Amazon, trade, POS)

• Defining and continually experimenting Puori’s content pillars: across paid and organic social alongside our Growth Marketing Lead and Social Media Manager respectively